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why we serve.

Put most simply, our Members serve because they care.

They care about the people in their communities, they care about their safety, and they care about making Canada an even better place to live. That’s why RCMP Members have sworn to uphold our laws and protect others — even as they put their own lives on the line.

They feel pain, sorrow, horror, happiness, sadness, empathy, and the array of emotions we all feel as humans. And yet they go back on shift, every day and around the clock.

We are proud to showcase our Members from across Canada, where COVID-19 restrictions allowed, through our new “Why We Serve” campaign, starting today.

We cannot thank our Members enough for their professionalism, bravery, and commitment, and know that the public will feel the same after seeing their stories come to life.

release date:

2021.

director:

RJ Sauer

client:

RCMP

agency:

National Police Federation

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